Business research methods / Donald R. Cooper, Pamela S. Schindler.
Material type:
TextPublication details: Boston, Mass. : Irwin/McGraw-Hill 2001.Edition: 7th edDescription: xviii, 798 p. : ill. (some col.) ; 26cm. + 1 computer optical disc (4 3/4 in.)ISBN: - 0072314516
- 9780072407419
- HD30.4 .E47
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Methodist University Library Tema Reference | Reference | HD30.4 .E47 (Browse shelf(Opens below)) | Available | 25318 | |||||||||||||
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Includes Index
Part I: Introduction to Business Research
Chapter 1: Research in Business
Chapter 2: Addressing Management Problems with Scientific Thinking
Chapter 3: The Research Process
Chapter 4: The Research Proposal
Chapter 5: Ethics in Business Research
Part II: Design of Research
Chapter 6: Design Strategies
Chapter 7: Sampling Design
Chapter 8: Measurement
Chapter 9: Measurement Scale
Part III
Sources and Collection of Data
Chapter 10: Exploring Secondary Data
Chapter 11: Survey Methods: Communicating with Respondents
Chapter 12: Instruments for Respondents Communication
Chapter 13: Observational Studies
Chapter 14: Experimentation
Part IV: Analysis and Presentation of Data
Chapter 15: Data Preparation and Description
Chapter 16: Exploring, Displaying and Examining Data
Chapter 17: Hypothesis Testing
Chapter 18: Measures of Association
Chapter 19: Multivariate Analysis: An Overview
Chapter 20: Presenting Results: Written and Oral Reports
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