Includes Index

Part I: Introduction to Business Research.
Chapter 1: Research in Business
Chapter 2: Ethics in Business Research
Chapter 3: Thinking Like a Researcher
Chapter 4: The Research Process: an Overview
Chapter 5: Clarifying the Research Question Through Secondary
Data and Exploration

Part II: The Design of Business Research
Chapter 6: Research Design: An Overview
Chapter 7: Qualitative Research
Chapter 8: Observation Studies
Chapter 9: Experiments
Chapter10: Surveys

Part III: The Sources and Collection of Data
Chapter 11: Measurement
Chapter 12: Measurement Scales
Chapter 13: Questionnaires and Instruments
Appendix 13 a: Crafting Effective Measurement Questions
Chapter 14: Sampling
Appendix 14 a: Determining Sample Size

Part IV: Analysis and Presentation of Data
Chapter 15: Data Preparation and Description
Appendix 15 a. Describing Data Statistically
Chapter 16: Exploring, Displaying and Examining Data
Chapter 17: Hypothesis Testing
Chapter 18: Measures of Association
Chapter 19: Presenting Insights and Findings: Written Reports
Chapter 20: Presenting Insights and Findings: Oral Presentations
Case Index
Appendices. A. Business Research Requests and Proposals (with sample RFP)
B. Focus Group Discussion Guide
C. Nonparametric Significance Tests
D. Selected Statistical Tables.