Business research methods Donald R. Cooper, Pamela S. Schindler.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, 2008.Edition: 10th edDescription: xxii, 746 pages : illustrations ; 29 cmISBN: - 0071263330
- 9780071263337
- HD30.5 C77
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Books
|
Methodist University Library Tema Reference | HD30.5 C77 (Browse shelf(Opens below)) | Available | 39801 |
Browsing Methodist University Library Tema shelves,Shelving location: Reference Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HD30.4 .E47 Business research methods / | HD30.4 .E47 Business research methods / | HD30.4 .E47 Business research methods / | HD30.5 C77 Business research methods | HD31 .A6456 The fast forward MBA pocket reference / | HD31 .C4125 Modern management : | HD31 .H55 Principles of management / |
Includes index.
Part I: Introduction to Business
Chapter 1: Research in Business
Chapter 2: Ethics in Business Research
Chapter 3: Thinking like a Researcher
Chapter 4: The Research Process : An Overview
Chapter 5: Clarifying the Research Question Through Secondary Data and Exploration
Part II: The Design of Business Research
Chapter 6: Research Design : An Overview
Chapter 7: Qualitative Research
Chapter 8: Observation Studies
Chapter 9: Surveys
Chapter 10: Experiments
Part III: The Sources and Collection of Data
Chapter 11: Measurement
Chapter 12: Measurement Scales
Chapter 13: Questionnaires and Instruments
Chapter 14: Sampling
Part IV: Analysis and Presentation of Data
Chapter 15; Data Preparation and Description
Chapter 16: Exploring, Displaying and Examining Data
Chapter 17: Hypothesis Testing
Chapter 18: Measures of Association
Chapter 19: Multivariate Analysis : An Overview
Chapter 20: Presenting Insights and Findings : Written and Oral reports.
There are no comments on this title.