Business : an integrative approach Fred L. Fry, Charles R. Stoner, Richard E. Hattwick.
Material type:
TextPublication details: Boston, Mass. : Irwin/McGraw-Hill, 2001.Edition: 2nd edDescription: xx, 567 p. : col. ill. ; 27 cmISBN: - 0072367679
- HD31 F79
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| HD31 .N4897 Understanding business / | HD31 .N4897 Understanding business / | HD31 .N4897 Understanding business / | HD31 F79 Business : | HD31 F79 Business : | HD31 F79 Business :an integrative framework | HD31 Ir1 The management of strategy : |
I. The Integrative Nature of Business
1. The Nature of Business
2. The Big Picture
Indicators of Business Success
3. The Scope of Business Today
4. Decision Makers and Decision Making
5. The Links Between Business and Its Stakeholders II. The Impact of External Forces
6. The Impact of Diversity: Trends and Issues
7. The Impact of Economic Forces
8. The Impact of Globalization
9. The Impact of Financial Markets and Processes
10. The Impact of Legal and Regulatory Forces
11. The Impact of Industry Structure and Dynamics III. Providing Excellence in Goods and Services
12. Thinking Strategically About the Business Operation
13. Providing Value Through Quality Products and Services
14. Communicating Value Through Effective Marketing
15. Acquiring and Using Resources
16. Integrating Activities and Gaining Commitment
17. Using Technology in a Competitive Environment IV. Assessment and Change
18. Measuring Performance
19. Promoting Change and Renewal.
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