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Basic marketing : 2nd canadian ed. Edmund Jerome McCarthy; Stanley J Shapiro
Material type:
TextPublication details: Georgetown, Ont. : Irwin-Dorsey, 1979.Edition: 2nd canadian edDescription: xvi, 876 pages : illustrations ; 25 cmISBN: - 0256021384
- 9780256021387
- HF5415.13 .M369
Contents:
Part 1. Introduction to marketing and its enviroment
Part 2. Selecting target markets
Part 3. Product
Part 4. Place
Part 5. Promotion
Part 6. Price
Part 7. Marketing management in action
Part 8. Marketing reappraised
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Methodist University Library Main General Stacks | Reference | HF5415.13 .M369 (Browse shelf(Opens below)) | Available | 13282 |
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| HF5415.13 .M369 Basic marketing : | HF5415.13 .M369 Basic marketing : | HF5415.13 .M369 Basic marketing : | HF5415.13 .M369 Basic marketing : | HF5415.13 .M369183 Marketing plans : | HF5415.13 .M36919 Retail marketing plans : | HF5415.13 .M3699 Marketing Management. |
"Canadianization of McCarthy's sixth edition."
Part 1. Introduction to marketing and its enviroment
Part 2. Selecting target markets
Part 3. Product
Part 4. Place
Part 5. Promotion
Part 6. Price
Part 7. Marketing management in action
Part 8. Marketing reappraised
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