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Internet marketing & e-commerce / Ward A. Hanson, Kirthi Kalyanam.

By: Contributor(s): Material type: TextPublication details: Australia ; Mason, OH : Thomson/South-Western, c2007.Edition: Student edDescription: xiii, 642 p. : col. ill ; 25 cmISBN:
  • 0324074778 (pbk. )
  • 9780324074772 (pbk. )
Subject(s): LOC classification:
  • HF5415.126 .H19
Contents:
Ch. 1. Introduction -- Ch. 2. digital world -- Ch. 3. Networks -- Ch. 4. Individuals online -- Ch. 5. Web business models -- Ch. 6. Online branding -- Ch. 7. Usability, credibility, and persuasion -- Ch. 8. Traffic building -- Ch. 9. Personalization -- Ch. 10. Creating commitment -- Ch. 11. Innovation and the net -- Ch. 12. Pricing in an online world -- Ch. 13. Internet retailing -- Ch. 14. Consumer channels -- Ch. 15. B2B e-commerce -- Ch. 16. Online research -- Ch. 17. Organizing for online marketing.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks Reference HF5415.126 .H19 (Browse shelf(Opens below)) Available 3389

Ch. 1. Introduction --
Ch. 2. digital world --
Ch. 3. Networks --
Ch. 4. Individuals online --
Ch. 5. Web business models --
Ch. 6. Online branding --
Ch. 7. Usability, credibility, and persuasion --
Ch. 8. Traffic building --
Ch. 9. Personalization --
Ch. 10. Creating commitment --
Ch. 11. Innovation and the net --
Ch. 12. Pricing in an online world --
Ch. 13. Internet retailing --
Ch. 14. Consumer channels --
Ch. 15. B2B e-commerce --
Ch. 16. Online research --
Ch. 17. Organizing for online marketing.

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