Marketing : connecting with customers Gilbert D Harrell
Material type:
TextPublication details: Upper Saddle River (NJ) : Prentice Hall, 2002.Edition: 2nd edDescription: XXIV, 591, [18] str. : ilustr., graf. prikazi ; 28 cmISBN: - 9780130620224
- HF5415.13 .H356
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Methodist University Library Main General Stacks | Reference | HF5415.13 .H356 (Browse shelf(Opens below)) | Available | 3522 |
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| HF5415.13 .D314 Marketing management : | HF5415.13 .D35 No title | HF5415.13 .H356 Marketing : | HF5415.13 .H356 Marketing : connecting with customers | HF5415.13 .H75 Marketing management : | HF5415.13 .J35 Marketing planning & strategy / | HF5415.13 .K64 Marketing management / |
Includes bibliographical references and index
1. Marketing: Connecting with Customers. 2. Customer Satisfaction and Loyalty: Building Value with Quality. 3. The Global Marketing Environment and E-Commerce. 4. The Strategic Marketing Planning Process: Domestic and Global. 5. Marketing Information and Research. 6. Market Segmentation, Targeting, and Positioning. 7. Connecting with Customers: Understanding Consumer Behavior. 8. Business-To-Business Marketing. 9. Product Decisions and Strategies. 10. Product Planning, Development, and Management. 11. Services and Nonprofit Marketing. 12. Marketing Channels, Wholesaling, and Physical Distribution. 13. Retailing and Direct Marketing. 14. Integrated Marketing Communications. 15. Mass Communications: Advertising, Sales Promotion, and Public Relations. 16. Personal Selling and Sales Force Management. 17. Pricing Approaches. 18. Pricing Strategy. Index.
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