A guide to Web marketing : successful promotion on the Net / Judy Davis.
Material type:
TextSeries: Marketing in action seriesPublication details: London : Kogan Page, 2000.Description: 172 p. : illus. ; 24 cmISBN: - 0749431857
- 9780749431853
- HF5415 .1265
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| HF5415 .122 Services marketing : | HF5415 .122 Marketing a service for profit : | HF5415 .122 Marketing a service for profit : | HF5415 .1265.D27 A guide to Web marketing : | HF5415 .1265.D27 A guide to Web marketing : | HF5415 .1265.D27 A guide to Web marketing : | HF5415 .1265.D27 A guide to Web marketing : |
Includes index
Chapter 1: The Internet: A New Medium
Chapter 2: Consumers Online
Chapter 3: Market Review
Chapter 4: User Benefits
Chapter 5: Strategy and Responsibilities
Chapter 6: Developing a Web Campaign
Chapter 7: Developing a Website
Chapter 8: Selling Online
Chapter 9: Advertising on the Web
Chapter 10: The Law and Cyberspace
Chapter 11: Research and Evaluation
Chapter 12: What Next
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