Image from Amazon.com
Relentless the Japanese way of marketing Johny K Johansson; Ikujirō Nonaka
Material type:
TextPublication details: New York : HarperBusiness, ©1996.Edition: 1st edDescription: 198 pages ill; 25 cmISBN: - 9780750632089
- HF5415.12.J3 .J63In
Contents:
1. The Japanese Marketers --
2. Satisfying Customers --
3. Market Information --
4. Trial and Error --
5. Targeting Competitors --
6. Making That Product --
7. Setting Prices and Doing Advertising --
8. The Middlemen Customers --
9. Putting It All Together.
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Books
|
Methodist University Library Main General Stacks | Reference | HF5415.12.J3 .J63In (Browse shelf(Opens below)) | Available | 12424 |
Includes index
1. The Japanese Marketers --
2. Satisfying Customers --
3. Market Information --
4. Trial and Error --
5. Targeting Competitors --
6. Making That Product --
7. Setting Prices and Doing Advertising --
8. The Middlemen Customers --
9. Putting It All Together.
There are no comments on this title.
Log in to your account to post a comment.