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Marketing strategy : planning and implementation / Orville C. Walker Jr., Harper W. Boyd, Jr., Jean-Claude Larréché.

By: Contributor(s): Material type: TextSeries: Irwin series in marketingPublication details: Chicago : Irwin, 1996.Edition: 2nd edDescription: xxiv, 392 p. : ill. ; 23 cmISBN:
  • 0256136920
  • 7980256136926
Subject(s): LOC classification:
  • HF5415.13 .W249
Contents:
Compaq shifts strategies; corporate business and marketing strategies - difference issues at different organizational levels; strategic planning systems; the role of marketing in formulating and implementing strategies; the process of formulating and implementing marketing strategy.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks HF5415.13 .W249 (Browse shelf(Opens below)) Available 12976
Books Methodist University Library Main General Stacks HF5415.13 .W249 (Browse shelf(Opens below)) Available 12975
Books Methodist University Library Main General Stacks Reference HF5415.13 .W249 (Browse shelf(Opens below)) Available 10558

Includes Index

Compaq shifts strategies; corporate business and marketing strategies - difference issues at different organizational levels; strategic planning systems; the role of marketing in formulating and implementing strategies; the process of formulating and implementing marketing strategy.

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