Marketing a service for profit : a practical guide to key service marketing concepts / Greg Clarke.
Material type:
TextSeries: Marketing in action seriesPublication details: London ; Dover, N.H. : Kogan Page, 2000.Description: vii, 200 p. : ill. ; 24 cmISBN: - 0749419199
- 9780749419196
- HF5415 .122
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Methodist University Library Main General Stacks | Reference | HF5415 .122 (Browse shelf(Opens below)) | Available | 20681 | |||||||||||||
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Books
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Methodist University Library Main General Stacks | Reference | HF5415 .122 (Browse shelf(Opens below)) | Available | 20680 |
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| HF5415 .12.St1 Careers in marketing, advertising and public relations. | HF5415 .122 Services marketing : | HF5415 .122 Marketing a service for profit : | HF5415 .122 Marketing a service for profit : | HF5415 .1265.D27 A guide to Web marketing : | HF5415 .1265.D27 A guide to Web marketing : | HF5415 .1265.D27 A guide to Web marketing : |
Includes index.
Ch. 1. A way of looking at things --
Ch. 2. What is a service? --
Ch. 3. Practical marketing concepts --
Ch. 4. Strategic direction decisions --
Ch. 5. Pricing for profit --
Ch. 6. Targeted promotional strategies --
Ch. 7. Managing the process --
Ch. 8. The marketing audit for service providers.
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