Marketing a service for profit : a practical guide to key service marketing concepts / Greg Clarke.
Material type:
TextSeries: Marketing in action seriesPublication details: London ; Dover, N.H. : Kogan Page, 2000.Description: vii, 200 p. : ill. ; 24 cmISBN: - 0749419199
- 9780749419196
- HF5415 .122
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Books
|
Methodist University Library Main General Stacks | Reference | HF5415 .122 (Browse shelf(Opens below)) | Available | 20681 | |||||||||||||
|
Books
|
Methodist University Library Main General Stacks | Reference | HF5415 .122 (Browse shelf(Opens below)) | Available | 20680 |
Browsing Methodist University Library Main shelves,Shelving location: General Stacks,Collection: Reference Close shelf browser (Hides shelf browser)
|
|
No cover image available |
|
|
|
|
||
| HF5415 .12.St1 Careers in marketing, advertising and public relations. | HF5415 .12.St1 Careers in marketing, advertising and public relations. | HF5415 .122 Services marketing : | HF5415 .122 Marketing a service for profit : | HF5415 .122 Marketing a service for profit : | HF5415 .1265.D27 A guide to Web marketing : | HF5415 .1265.D27 A guide to Web marketing : |
Includes index.
Ch. 1. A way of looking at things --
Ch. 2. What is a service? --
Ch. 3. Practical marketing concepts --
Ch. 4. Strategic direction decisions --
Ch. 5. Pricing for profit --
Ch. 6. Targeted promotional strategies --
Ch. 7. Managing the process --
Ch. 8. The marketing audit for service providers.
There are no comments on this title.