Integrated advertising, promotion, and marketing communications Kenneth E Clow; Donald Baack

By:

Kenneth E Clow

Contributor(s):

Donald Baack

Material type:

9780131866225

Subject(s):

LOC classification:

HF5415.123 .C58

Contents:

Integrated marketing communications -- Corporate image and brand management -- Buyer behaviors -- Promotions opportunity analysis -- Advertising management -- Advertising design: theoretical frameworks and types of appeals -- Advertising design: message strategies and executional frameworks -- Advertising media selection -- Trade promotions -- Consumer promotions -- Personal selling, database marketing, and customer relationship management -- Public relations, sponsorship programs, and regulations -- Internet marketing -- IMC for small businesses and entrepreneurial ventures -- Evaluating an integrated marketing program.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Methodist University Library Main General Stacks		HF5415.123 .C58 (Browse shelf(Opens below))	Available	18995
Books	Methodist University Library Main General Stacks		HF5415.123 .C58 (Browse shelf(Opens below))	Available	18999
Books	Methodist University Library Main General Stacks		HF5415.123 .C58 (Browse shelf(Opens below))	Available	18998
Books	Methodist University Library Main General Stacks	Reference	HF5415.123 .C58 (Browse shelf(Opens below))	Available	18996
Books	Methodist University Library Main General Stacks	Reference	HF5415.123 .C58 (Browse shelf(Opens below))	Available	27957
Books	Methodist University Library Main General Stacks		HF5415.123 .C58 (Browse shelf(Opens below))	Available	27955
Books	Methodist University Library Main General Stacks		HF5415.123 .C58 (Browse shelf(Opens below))	Available	27956

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Integrated marketing communications --
Corporate image and brand management --
Buyer behaviors --
Promotions opportunity analysis --
Advertising management --
Advertising design: theoretical frameworks and types of appeals --
Advertising design: message strategies and executional frameworks --
Advertising media selection --
Trade promotions --
Consumer promotions --
Personal selling, database marketing, and customer relationship management --
Public relations, sponsorship programs, and regulations --
Internet marketing --
IMC for small businesses and entrepreneurial ventures --
Evaluating an integrated marketing program.

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