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Fundamentals of marketing William J Stanton; Michael J Etzel; Bruce J Walker
Material type:
TextPublication details: New York : McGraw-Hill, ©1994Edition: 10th edDescription: xxviii, 697pgs ill; 26cmISBN: - 9780073001043
- HF5415 .S745
Contents:
Modern Marketing and its Environment; Target Markets; The Product; The Price; Distribution; Promotion; Marketing in Special Fields; Managing The Marketing Effort.
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Methodist University Library Main General Stacks | Reference | HF5415 .S745 (Browse shelf(Opens below)) | Available | 12884 |
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| HF5415 .S745 Marketing | HF5415 .S745 Marketing | HF5415 .S745 Marketing | HF5415 .S745 Fundamentals of marketing | HF5415 .S9168 Power promoting : | HF5415 .S9168 Power promoting : | HF5415 .T713 One-stop marketing / |
Includes bibliographical references and index
Modern Marketing and its Environment; Target Markets; The Product; The Price; Distribution; Promotion; Marketing in Special Fields; Managing The Marketing Effort.
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