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Marketing : best practices / K. Douglas Hoffman ... [et al.].

Contributor(s): Material type: TextPublication details: Mason, Ohio : Thomson/South-Western, c2003.Edition: 2nd edDescription: xxii, 647 p. : ill. (some col.) ; 28 cmISBN:
  • 0030349990
ISSN:
  • 9780030349997
Subject(s): LOC classification:
  • HF5415 .M297453
Contents:
1. Introduction to strategic marketing / Peter R. Dickson -- 2. Marketing and social responsibility / Peter R. Dickson -- 3. International marketing / Michael R. Czinkota and Ilkka A. Ronkainen -- 4. Marketing research and information systems / Peter R. Dickson -- 5. Consumer behavior / Jagdish N. Sheth and Balaji C. Krishnan -- 6. Business-to-business marketing / Michael D. Hutt and Thomas W. Speh -- 7. Market segmentation and target markets / Penny M. Simpson -- 8. Marketing's role in new product development and product decisions / Abbie Griffin -- 9. Services marketing / K. Douglas Hoffman -- 10. Marketing channels and distribution / Bert Rosenbloom -- 11. Retailing and wholesaling / Patrick Dunne and Robert F. Lusch -- 12. Integrated marketing communications: advertising, promotions and other MarCom tools / Terence A. Shimp -- 13. Personal selling and sales management / Judy A. Siguaw -- 14. Pricing strategies and determination / Joel E. Urbany -- 15. E-marketing / John H. Lindgren, Jr.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks Reference HF5415 .M297453 (Browse shelf(Opens below)) Available 36772

Includes index

1. Introduction to strategic marketing / Peter R. Dickson --
2. Marketing and social responsibility / Peter R. Dickson --
3. International marketing / Michael R. Czinkota and Ilkka A. Ronkainen --
4. Marketing research and information systems / Peter R. Dickson --
5. Consumer behavior / Jagdish N. Sheth and Balaji C. Krishnan --
6. Business-to-business marketing / Michael D. Hutt and Thomas W. Speh --
7. Market segmentation and target markets / Penny M. Simpson --
8. Marketing's role in new product development and product decisions / Abbie Griffin --
9. Services marketing / K. Douglas Hoffman --
10. Marketing channels and distribution / Bert Rosenbloom --
11. Retailing and wholesaling / Patrick Dunne and Robert F. Lusch --
12. Integrated marketing communications: advertising, promotions and other MarCom tools / Terence A. Shimp --
13. Personal selling and sales management / Judy A. Siguaw --
14. Pricing strategies and determination / Joel E. Urbany --
15. E-marketing / John H. Lindgren, Jr.

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