Marketing : best practices / Michael R. Czinkota ... [et al.].
Material type:
TextSeries: The Dryden Press series in marketingPublication details: Fort Worth ; Dryden, c2000.Description: xxvii, 657 p. : ill. ; 29 cmISBN: - 0030211093
- 9780030211096
- HF5415 .M297453
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| HF5415 .M29474 Marketing / | HF5415 .M29474 Marketing / | HF5415 .M29474 Marketing / | HF5415 .M297453 Marketing : | HF5415 .M297453 Marketing : | HF5415 .M3324 Marketing practices and principles / | HF5415 .M378 Essentials of marketing : |
Includes index
Introduction to marketing --
The marketing environment and social responsibility --
International marketing --
Marketing research and information systems --
Consumer behavior --
Business-to-business marketing --
Market segmentation and target markets --
Product decisions and marketing's role in new product development --
Services marketing --
Marketing channels and distribution --
Retailing and wholesaling --
Integrated marketing communications: advertising, promotions, and other tools --
Personal selling and sales management --
Pricing strategies and determination --
Marketing on the Internet.
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