Services marketing : text and cases
Material type:
TextPublication details: India : Dorling Kindersley, 2008Edition: 2nd edDescription: xiv, 470 pages ; illus.; 28 cmISBN: - 8177586732
- 9788177586732
- HF5415 .122
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Books
|
Methodist University Library Main General Stacks | HF5415 .122 (Browse shelf(Opens below)) | Available | 30377 | ||||||||||||||
|
Books
|
Methodist University Library Main General Stacks | Reference | HF5415 .122 (Browse shelf(Opens below)) | Available | 30393 | |||||||||||||
|
Books
|
Methodist University Library Tema Reference | Reference | HF5415 .122 (Browse shelf(Opens below)) | Available | 30348 |
Browsing Methodist University Library Tema shelves,Shelving location: Reference,Collection: Reference Close shelf browser (Hides shelf browser)
|
|
|
No cover image available |
|
|
|
||
| HF1416 .I617 International marketing and export management / | HF1416 .U85 Marketing across cultures / | HF5006 New trends in marketing | HF5415 .122 Services marketing : | HF5415 .1265.D27 A guide to Web marketing : | HF5415 .1265.D27 A guide to Web marketing : | HF 5415 .5 Profitable customers : |
Includes index
Chapter 1: Field of Services 1
Chapter 2: Nature of Services 25
Chapter 3: Services Marketing Mix 45
Chapter 4: Additional Tools 99
Chapter 5: The Service System 127
Chapter 6: Service Customer Behaviour 169
Chapter 7: Service Vision and Strategy 203
Chapter 8: Competitive Differentiation 233
Chapter 9: Service Quality 267
Chapter 10: Demand and Capacity Alignment 315
Chapter 11: Customer Relationships 339
Chapter 12: Service Recovery and Empowerment 383
Cases 415
Index 469
There are no comments on this title.