Strategy : 2008-2009 David J Ketchen, Alan B Eisner
Material type:
TextPublication details: Boston McGraw-Hill/Irwin 2009Description: xv, 319 pages : illustrations (some color) ; 26 cmISBN: - 9780073381282
- 0073381284
- HD30.28.K48
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| HD30.28 .W43 Strategic management and business policy / | HD30.28 .W447 Strategic management / | HD 30.28.D4743 DES Strategic Management | HD30.28.K48 Strategy : 2008-2009 | HD30.28.K48 Strategy : 2008-2009 | HD30.28.K48 Strategy : 2008-2009 | HD30.28.S755 Cases in Strategic Management |
Includes index
Ketchen, Strategy 2007--2008
Contents
Part 1 Setting the Stage for Competitive Advantage
Chapter 1 What Is Strategic Management?
Chapter 2 The Context of Strategic Management
Chapter 3 Analyzing the Internal Environment of the Firm Chapter 4 Analyzing the External Environment
Part 2 The Selection of Strategies
Chapter 5 Corporate-Level Strategy
Chapter 6 Business-Level Strategy
Part 3 Strategy Implementation and Control
Chapter 7 Creating Effective Organizational Designs
Chapter 8 Strategic Control
Part 4 Case Analysis
Chapter 9 Analyzing Strategic Management Cases
Appendix to Chapter 9: Financial Ratio Analysis
CASES: Case 1 Enron: On the Side of the Angels
Case 2 QVC Case 3 JetBlue Airlines: Is the Blue Fading?
Case 4 Johnson & Johnson
Case 5 Yahoo! Case 6 World Wrestling Entertainment
Case 7 The Casino Industry
Case 8 Claire's Stores: Competing Betwixt and Between
Case 9 Nintendo's Wii
Case 10 Ford Motor Company on the Edge?
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