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Marketing / William G. Zikmund, Michael d'Amico.

By: Contributor(s): Material type: TextPublication details: Minneapolis/St. Paul : West Pub. Co., c1996.Edition: 5th edDescription: ix, 674 p. : 26 cmISBN:
  • 0314092153 (annotated instructor's ed. : alk. paper)
Subject(s): LOC classification:
  • HF5415 .Z54
Contents:
Preface -- Pt. I. Introduction -- Ch. 1. The Nature of Marketing -- Ch. 2. Marketing Management: Strategy and Ethical Behavior -- Ch. 3. The External Environment -- Pt. II. Analysis of Market and Consumer Behavior -- Ch. 4. Information Management -- Ch. 5. Consumer Behavior: Understanding Decision-Making Processes -- Ch. 6. Consumer Behavior: Social Influences -- Ch. 7. Business Markets and Organizational Buying -- Pt. III. Market Strategy for Global Competition -- Ch. 8. Market Segmentation and Positioning Strategies -- Ch. 9. Global Competition and International Marketing Strategy -- Pt. IV. Product Strategy -- Ch. 10. The Elements of Products -- Ch. 11. The Product Life Cycle and Basic Product Strategies -- Ch. 12. Marketing New Products -- Ch. 13. The Marketing of Quality Services -- Pt. V. Distribution Strategy -- Ch. 14. The Nature of Distribution -- Ch. 15. Retailing and Wholesaling -- Ch. 16. Physical Distribution Management -- Pt. VI. Promotion Strategy -- Ch. 17. Marketing Communications and Promotion Strategy -- Ch. 18. Advertising and Public Relations -- Ch. 19. Personal Selling, Sales Management, and Sales Promotion -- Pt. VII. Pricing Strategy -- Ch. 20. Introduction to Pricing Concepts -- Ch. 21. Pricing Strategies and Tactics -- Pt. VIII. Effective Marketing Management -- Ch. 22. Implementing and Controlling the Marketing Program.
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Books Methodist University Library Main General Stacks Reference HF5415 .Z54 (Browse shelf(Opens below)) Available 12338

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Colored maps on endpapers.

Preface --
Pt. I. Introduction --
Ch. 1. The Nature of Marketing --
Ch. 2. Marketing Management: Strategy and Ethical Behavior --
Ch. 3. The External Environment --
Pt. II. Analysis of Market and Consumer Behavior --
Ch. 4. Information Management --
Ch. 5. Consumer Behavior: Understanding Decision-Making Processes --
Ch. 6. Consumer Behavior: Social Influences --
Ch. 7. Business Markets and Organizational Buying --
Pt. III. Market Strategy for Global Competition --
Ch. 8. Market Segmentation and Positioning Strategies --
Ch. 9. Global Competition and International Marketing Strategy --
Pt. IV. Product Strategy --
Ch. 10. The Elements of Products --
Ch. 11. The Product Life Cycle and Basic Product Strategies --
Ch. 12. Marketing New Products --
Ch. 13. The Marketing of Quality Services --
Pt. V. Distribution Strategy --
Ch. 14. The Nature of Distribution --
Ch. 15. Retailing and Wholesaling --
Ch. 16. Physical Distribution Management --
Pt. VI. Promotion Strategy --
Ch. 17. Marketing Communications and Promotion Strategy --
Ch. 18. Advertising and Public Relations --
Ch. 19. Personal Selling, Sales Management, and Sales Promotion --
Pt. VII. Pricing Strategy --
Ch. 20. Introduction to Pricing Concepts --
Ch. 21. Pricing Strategies and Tactics --
Pt. VIII. Effective Marketing Management --
Ch. 22. Implementing and Controlling the Marketing Program.

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