Global marketing : foreign entry, local marketing, and global management. Johny K Johansson
Material type:
TextPublication details: [Place of publication not identified] : Mcgraw-Hill Education, 2009.Edition: 5th rev. edDescription: xix, 662 pages : illustrations ; 28 cmISBN: - 9780071263627
- 0071263624
- HF1416 .J63
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Methodist University Library Main General Stacks | Reference | HF1416 .J63 (Browse shelf(Opens below)) | Available | 39727 | |||||||||||||
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Methodist University Library Main General Stacks | Reference | HF1416 .J63 (Browse shelf(Opens below)) | Available | 39726 |
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| HF1416 .J63 Global marketing : | HF1416. J63 Global Marketing: | HF1416. J63 Global Marketing: | HF1416 .J63 Global marketing : | HF1416 .K44 Global marketing management / | HF1416 .K44 Global marketing management / | HF1416 .K44 Global marketing management / |
Includes index
Part I: Fundamentals Chapter 1: The Global Marketing Task Chapter 2: Theoretical Foundations Chapter 3: Cultural Foundations Part II: Foreign Entry Chapter 4: Country Attractiveness Chapter 5: Export Expansion Chapter 6: Licensing, Strategic Alliances, FDI Part III: Local Marketing Chapter 7: Understanding Local Customers Chapter 8: Local Marketing in Mature Markets Chapter 9: Local Marketing in New Growth Markets Chapter 10: Local Marketing in Emerging Markets Part IV: Global Management Chapter 11: Global Marketing Strategy Chapter 12 Global Products and Services Chapter 13: Global Branding Chapter 14: Global Pricing Chapter 15: Global Distribution Chapter 16: Global Advertising Chapter 17: Global Promotion, E-Commerce, and Personal Selling Chapter 18: Organizing for Global Marketing
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