Formulation, implementation, and control of competitive strategy / John A. Pearce II, Richard B. Robinson, Jr.
Material type:
TextPublication details: Boston : Irwin/McGraw-Hill, 2000.Edition: 7th edDescription: xxxi, 480 p. : iil. ; 26 cmISBN: - 0072333235
- HD30.28 .P3385
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Methodist University Library Main General Stacks | HD30.28 .P3385 (Browse shelf(Opens below)) | Available | 25334 | ||||||||||||||
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Methodist University Library Main General Stacks | HD30.28 .P3385 (Browse shelf(Opens below)) | Available | 25335 | ||||||||||||||
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Methodist University Library Tema | HD30.28 | .P3385 2000 (Browse shelf(Opens below)) | Available | 23007 |
Includes index
I. Overview of Strategic Management.
Chapter 1. Strategic Management --
II. Strategy Formulation.
Chapter 2. Defining the Company's Mission and Social Responsibility.
Chapter 3. The External Environment.
Chapter 4. The Global Environment: Strategic Considerations for Multinational Firms.
Chapter 5. Environmental Forecasting.
Chapter 6. Internal Analysis.
Chapter 7. Formulating Long-Term Objectives and Grand Strategies.
Chapter 8. Strategic Analysis and Choice in Single- or Dominant-Product Businesses: Building Sustainable Competitive Advantages.
Chapter 9. Strategic Analysis and Choice in the Multibusiness Company: Rationalizing Diversification and Building Shareholder Value --
III. Strategy Implementation.
Chapter 10. Implementing Strategy through Short-Term Objectives, Functional Tactics, Reward System, and Employee Empowerment.
Chapter 11. Implementing Strategy through Restructuring and Re-engineering the Company's Structure, Leadership, and Culture.
Chapter 12. Strategic Control and Continuous Improvement.
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