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International marketing / Pervez Ghauri, Philip R. Cateora.

By: Contributor(s): Material type: TextPublication details: Maidenhead, Berkshire : McGraw-Hill Educational, 2006.Edition: 2nd [European] edDescription: xxxiv, 664 p. ; 27 cm. illISBN:
  • 0077108302 (pbk.)
  • 9780077108304
Subject(s): LOC classification:
  • HF1009 .5
Contents:
PART I: An Overview; 1 The Scope and Challenge of International Marketing; 2 The Dynamics of International Business; PART II: The Impact of Culture on International Marketing; 3 Geography and History: The Foundations of Cultural Understanding; 4 Cultural Dynamics in International Marketing; 5 Business Customs and Practices in International Marketing; 6 The International Political and Legal Environment; PART III: Assessing International Market Opportunities; 7 Researching International Markets; 8 Emerging Markets and Market Behaviour; 9 Multinational Market Regions and Market Groups; PART IV Developing International Marketing Strategies; 10 Developing International Marketing Strategies; 11 International Market Entry Strategies; 12 Exporting, Managing and Logistics; 13 Developing Consumer Products for International Markets; 14 Marketing Industrial Products and Business Services; 15 The International Distribution System; 16 The International Advertising and Promotion Effort; 17 Personal Selling and Negotiations; 18 Pricing for International Markets; PART V Ethical, Financial and Organisational Issues in International Marketing; 19 Ethical and Social Responsibility in International Marketing; 20 Financing and Managing International Marketing Operations; McGraw-Hill Higher Education New Book Information Autumn 2005 Business & Economics.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks Reference HF1009 .5 (Browse shelf(Opens below)) Available 30712
Books Methodist University Library Main General Stacks Reference HF1009 .5 (Browse shelf(Opens below)) Available 18627

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Previous ed.: 1999.

PART I: An Overview; 1 The Scope and Challenge of International Marketing; 2 The Dynamics of International Business; PART II: The Impact of Culture on International Marketing; 3 Geography and History: The Foundations of Cultural Understanding; 4 Cultural Dynamics in International Marketing; 5 Business Customs and Practices in International Marketing; 6 The International Political and Legal Environment; PART III: Assessing International Market Opportunities; 7 Researching International Markets; 8 Emerging Markets and Market Behaviour; 9 Multinational Market Regions and Market Groups; PART IV Developing International Marketing Strategies; 10 Developing International Marketing Strategies; 11 International Market Entry Strategies; 12 Exporting, Managing and Logistics; 13 Developing Consumer Products for International Markets; 14 Marketing Industrial Products and Business Services; 15 The International Distribution System; 16 The International Advertising and Promotion Effort; 17 Personal Selling and Negotiations; 18 Pricing for International Markets; PART V Ethical, Financial and Organisational Issues in International Marketing; 19 Ethical and Social Responsibility in International Marketing; 20 Financing and Managing International Marketing Operations; McGraw-Hill Higher Education New Book Information Autumn 2005 Business & Economics.

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