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International marketing Pervez N Ghauri; Philip R Cateora

By: Contributor(s): Publication details: New York McGraw-Hill Higher Education, 2014.Edition: 4th editionDescription: xxvii, 635 pages : color illustrations, 27cm color mapsISBN:
  • 9780077148157
ISSN:
  • 0077148169
  • 9780077148164
  • 0077148150
Subject(s): LOC classification:
  • HF1009.5 .G35
Contents:
Part 1: An OverviewChapter 1: The Scope and Challenge of International MarketingChapter 2: The Dynamics of International MarketsPart 2: The Impact of Culture and Political Systems on International MarketingChapter 3: Geography and History: The Foundations of Cultural UnderstandingChapter 4: Cultural Dynamics in International MarketingChapter 5: The International Political and Legal EnvironmentPart 3: Assessing International Market OpportunitiesChapter 6: Researching International MarketChapter 7: Emerging Markets and Market BehaviourChapter 8: Regional Market Groups and Marketing ImplicationsPart 4: Developing International Marketing StrategiesChapter 9: International Marketing StrategiesChapter 10: International Market Entry StrategiesChapter 11: International Segmentation and PositionChapter 12: International Branding StrategiesChapter 13: Exporting and LogisticsChapter 14: Ethics and Social Responsibility in International MarketingPart 5: Making International Marketing DecisionsChapter 15: Product Decisions for International MarketsChapter 16: Marketing Industrial Products and Business ServicesChapter 17: International Distribution and RetailingChapter 18: Pricing for International Markets Chapter 19: International Promotion and AdvertisingChapter 20: Personal Selling and NegotiationsPart 6: Supplementary ResourcesThe Country Notebook: a Guide for Developing a Marketing PlanCase Studies
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks Reference HF1009.5 .G35 (Browse shelf(Opens below)) Checked out to Kwasi Owusu-Antwi (24869831122) 12/10/2019 6334
Books Methodist University Library Main General Stacks HF1009.5 .G35 (Browse shelf(Opens below)) Available 6333
Books Methodist University Library Main General Stacks HF1009.5 .G35 (Browse shelf(Opens below)) Available 6332

Includes index

Part 1: An OverviewChapter 1: The Scope and Challenge of International MarketingChapter 2: The Dynamics of International MarketsPart 2: The Impact of Culture and Political Systems on International MarketingChapter 3: Geography and History: The Foundations of Cultural UnderstandingChapter 4: Cultural Dynamics in International MarketingChapter 5: The International Political and Legal EnvironmentPart 3: Assessing International Market OpportunitiesChapter 6: Researching International MarketChapter 7: Emerging Markets and Market BehaviourChapter 8: Regional Market Groups and Marketing ImplicationsPart 4: Developing International Marketing StrategiesChapter 9: International Marketing StrategiesChapter 10: International Market Entry StrategiesChapter 11: International Segmentation and PositionChapter 12: International Branding StrategiesChapter 13: Exporting and LogisticsChapter 14: Ethics and Social Responsibility in International MarketingPart 5: Making International Marketing DecisionsChapter 15: Product Decisions for International MarketsChapter 16: Marketing Industrial Products and Business ServicesChapter 17: International Distribution and RetailingChapter 18: Pricing for International Markets Chapter 19: International Promotion and AdvertisingChapter 20: Personal Selling and NegotiationsPart 6: Supplementary ResourcesThe Country Notebook: a Guide for Developing a Marketing PlanCase Studies

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