Principles of services marketing / Adrian Palmer.
Material type:
TextPublication details: London : McGraw-Hill, ©2005.Edition: 4th edDescription: xi, 575 pages : illustrations ; 25 cmISBN: - 0077107942
- 9780077107949
- HF5415.13 .P3242
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Methodist University Library Main General Stacks | Reference | HF5415.13 .P3242 (Browse shelf(Opens below)) | Available | 24582 |
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| HF5415.13 .M39183 Marketing plans : | HF5415.13 .O7874 Competitive marketing : | HF5415.13 .P3242 Principles of services marketing / | HF5415.13 .P3242 Principles of services marketing / | HF5415.13 .P38 Perspectives on strategic marketing management / | HF5415.13 .P387 Marketing management : | HF5415.13 .P387 Marketing management : |
Previous edition: 2001.
Includes index
Chapter One: What Is Services Marketing? Chapter Two: The Service Offer; Chapter Three: The Service Encounter; Chapter Four: Services Buying Processes; Chapter Five: Relationship Marketing And Customer Loyalty; Chapter Six: Managing Knowledge; Chapter Seven: Service Positioning And Targeting; Chapter Eight: Service Quality; Chapter Nine: Making Services Accessible To Consumers; Chapter Ten: The Pricing Of Services; Chapter Eleven: Promoting Services; Chapter Twelve: The Marketing Impacts Of Services Employees; Chapter Thirteen: Managing Capacity; Chapter Fourteen: International Marketing Of Services; Chapter Fifteen: Full iength case study: Circular Distributors Marketing Services Case list; Old MacDonald had a farm-and a service business too; New line in marketing mobile phones; Creating a drama at TGI Fridays; Coffee to go is no go for Israell consumers; Is there credit in a relationship? Click here for visitors to Carmarthenshire; Will 3G phone promoters learn from Telepoint? To guarantee or not to guarantee? Dominos cooks up millionaire franchisees: Manchester to London for [pound]19 - or [pound]286: Co-op bank smiles with ethical promotion; Direkt Anlage Bank AG; Cultural change needed to manage hotel yields more effectively; Call centres and data create hope for new service economy in less developed countries
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