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E-PR : the essential guide to public relations on the Internet / Matt Haig.

By: Material type: TextPublication details: London ; Dover, NH. : Kogan Page, 2000.Description: vii, 166 p. : ill. ; 24 cmISBN:
  • 0749434341
ISSN:
  • 9780749434342
Subject(s): LOC classification:
  • HD59 .H23
Contents:
1. Introducing e-PR -- 2. E-PR preparation -- 3. E-PR and research -- 4. Web site basics -- 5. Get interactive -- 6. Make your site a resource -- 7. Search engines -- 8. Action e-PR -- 9. E-mail essentials -- 10. Discussion groups -- 11. Online newsletters -- 12. Internal e-PR -- 13. E-media relations -- 14. Crisis e-PR -- 15. E-PR in the 'real world'
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks Reference HD59 .H23 (Browse shelf(Opens below)) Available 30148

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Includes index

1. Introducing e-PR --
2. E-PR preparation --
3. E-PR and research --
4. Web site basics --
5. Get interactive --
6. Make your site a resource --
7. Search engines --
8. Action e-PR --
9. E-mail essentials --
10. Discussion groups --
11. Online newsletters --
12. Internal e-PR --
13. E-media relations --
14. Crisis e-PR --
15. E-PR in the 'real world'

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