Harvard business review on brand management. Boston, Mass. : Harvard Business School Press
Material type:
TextSeries: The Harvard business review paperback seriesPublication details: Boston, Mass. : Harvard Business School Press, c1999.Description: v, 204 p. : ill. ; 21 cmISBN: - 1578511445 (alk. paper)
- 9781578511440
- Harvard business review.
- HD69.B7 H37
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Methodist University Library Main General Stacks | Reference | HD69.B7 H37 (Browse shelf(Opens below)) | Available | 20420 |
Contains articles previously published in the Harvard business review.
Includes index.
Building brands without mass media / Erich Joachimsthaler and David A. Aaker --
Brands versus private labels: fighting to win / John A. Quelch and David Harding --
How do you grow a premium brand? / Regina Fazio Maruca --
Should you take your brand to where the action is? / David A. Aaker --
Extend profits, not product lines / John A. Quelch and David Kenny --
The logic of product-line extensions --
Can this brand be saved? / Regina Fazio Maruca --
Your brand's best strategy / Vijay Vishwanath and Jonathan Mark.
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