Destination branding : creating the unique destination proposition / [edited by] Nigel Morgan and Annette Pritchard, Roger Pride.
Material type:
TextPublication details: Oxford [England] ; Burlington, MA : Elsevier Butterworth-Heinemann, 2004.Edition: 2nd edDescription: xx, 314 p. : ill., maps ; 24 cmISBN: - 9780750659697
- 0750659696 (pbk.)
- G155.A1 D4778
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Methodist University Library Main General Stacks | G155.A1 D45 (Browse shelf(Opens below)) | Available | 39999 | ||||||||||||||
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Methodist University Library Main General Stacks | Reference | G155.A1 D45 (Browse shelf(Opens below)) | Available | 39998 |
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| E184.A1 .F31 Racial and ethnic relations | E184.A1 Sc1 Racial and ethnic groups : | E185.625 .B45 African American psychology : | G155.A1 D45 Destination branding : | G155.A1 Ev2 Events management / | G155.A1 Ev2 Events management / | G155.A1 Ev2 Events management / |
Pt. 1. Destination branding in context --
1. Introduction / Nigel Morgan, Annette Pritchard and Roger Pride --
2. Branding the nation : the historical context / Wally Olins --
3. Nation-brands and the value of provenance / Simon Anholt --
4. Country as brand, product and beyond : a place marketing and brand management perspective / Philip Kotler and David Gertner --
Pt. 2. Destination branding challenges --
5. Meeting the destination branding challenge / Nigel Morgan and Annette Pritchard --
6. The political challenge : the case of New Zealand's tourism organizations / Chris Ryan and Anne Zahra --
7. Branding and national identity : the case of Central and Eastern Europe / Derek Hall --
8. The Internet challenge for destination marketing organizations / Adrian Palmer --
9. The challenge of public relations financial accountability : the case of the USA / Lisa T. Fall and Charles A. Lubbers --
Pt. 3. Destination branding in practice --
10. A challenger brand : Wales, golf as it should be / Roger Pride --
11. Brand Shanghai : harnessing the inner force of people and place / Fiona Gilmore --
12. Western Australia : building a state brand / Shane R. Crockett and Leiza J. Wood --
13. New Zealand and The lord of the rings : leveraging public and media relations / Rachel Piggott, Nigel Morgan and Annette Pritchard --
14. Brand Louisiana : capitalizing on music and cuisine / Jan Slater --
15. Brand Singapore : the hub of 'New Asia' / Can Seng Ooi --
16. Brand Philadelphia : the power of spotlight events / Michael F. Smith --
17. Developing brand Australia : examining the role of events / Graham Brown, Laurence Chalip, Leo Jago and Trevor Mules.
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