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Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.

By: Contributor(s): Material type: TextPublication details: Boston : Houghton Mifflin Co., c2003.Edition: 12th edDescription: 1 v. (various pagings) : col. ill., col. maps ; 29 cmISBN:
  • 0618192433 (Library ed.)
ISSN:
  • 9780618192434
Subject(s): LOC classification:
  • HF5415 .P658
Contents:
An overview of strategic marketing -- 2 Strategic Planning -- 27 The marketing environment -- 55 Social responsibility and ethics in marketing -- 83 Global markets and international marketing -- 111 Marketing Research and target market selection 139 Target markets: segmentation and evaluation -- 167 Consumer buying behavior -- 195 Business markets and buying behavior -- 221 Product concepts -- 248 Developing and managing products -- 271 Branding and packaging -- 295 Services marketing -- 321 Marketing channels and supply chain management -- 350 Wholesaling and physical distribution -- 373 Retailing -- 401 Integrated marketing communications -- 432 Advertising and public relations -- 459 Personal selling and sales promotion -- 487 Pricing concepts -- 518 Setting prices -- 545 Marketing implementation and control 572 Marketing on the internet 601 e-Marketing 631
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks Reference HF5415 .P658 (Browse shelf(Opens below)) Available 12408
Books Methodist University Library Tema General Stacks HF5415 .P658 (Browse shelf(Opens below)) Available 24971
Books Methodist University Library Tema General Stacks HF5415 .P658 (Browse shelf(Opens below)) Available 24967
Books Methodist University Library Tema General Stacks HF5415 .P658 (Browse shelf(Opens below)) Available 24969
Books Methodist University Library Tema General Stacks HF5415 .P658 (Browse shelf(Opens below)) Available 24972
Books Methodist University Library Wenchi Faculty General Stacks HF5415 .P658 (Browse shelf(Opens below)) Available 22603

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Includes index

An overview of strategic marketing -- 2
Strategic Planning -- 27
The marketing environment -- 55
Social responsibility and ethics in marketing -- 83
Global markets and international marketing -- 111
Marketing Research and target market selection 139
Target markets: segmentation and evaluation -- 167
Consumer buying behavior -- 195
Business markets and buying behavior -- 221
Product concepts -- 248
Developing and managing products -- 271
Branding and packaging -- 295
Services marketing -- 321
Marketing channels and supply chain management -- 350
Wholesaling and physical distribution -- 373
Retailing -- 401
Integrated marketing communications -- 432
Advertising and public relations -- 459
Personal selling and sales promotion -- 487
Pricing concepts -- 518
Setting prices -- 545
Marketing implementation and control 572
Marketing on the internet 601
e-Marketing 631

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