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Principles of services marketing / Adrian Palmer.
Material type:
TextPublication details: London : McGraw-Hill Education, 2008.Edition: 5th edDescription: xviii, 606 pages : illustrations ; 25 cmISBN: - 9780077116279
- 0077116275
- HF5415.13 .P3242
Contents:
Part 1 Service contexts
Part 2 Defining the service
Part 3 Understanding consumers and developing new services
Part 4 Refining the marketing strategy
Going Global
Index 593
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Methodist University Library Main General Stacks | HF5415.13 .P3242 (Browse shelf(Opens below)) | Available | 30064 | ||||||||||||||
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Methodist University Library Main General Stacks | HF5415.13 .P3242 (Browse shelf(Opens below)) | Available | 30061 | ||||||||||||||
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Methodist University Library Main General Stacks | HF5415.13 .P3242 (Browse shelf(Opens below)) | In transit from Methodist University Library Tema to Methodist University Library Main since 23/01/2021 | 30060 | ||||||||||||||
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Methodist University Library Main General Stacks | HF5415.13 (Browse shelf(Opens below)) | Available | 30065 | ||||||||||||||
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Methodist University Library Main General Stacks | Reference | HF5415.13 (Browse shelf(Opens below)) | Available | 30062 |
Previous edition: 2005.
Part 1 Service contexts
Part 2 Defining the service
Part 3 Understanding consumers and developing new services
Part 4 Refining the marketing strategy
Going Global
Index 593
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