Principles of services marketing / Adrian Palmer.
Material type:
TextPublication details: Maidenhead : McGraw-Hill Education, c2011.Edition: 6th edDescription: xvii, 525 p. : ill. ; 27 cmISBN: - 9780077129514 (pbk.)
- 0077129512 (pbk.)
- HF5415.13 .P3242
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Methodist University Library Main General Stacks | Reference | HF5415.13 .P3242 (Browse shelf(Opens below)) | Available | 37395 |
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| HF5415.13 .M3699 Marketing Management. | HF5415.13 .M39183 Marketing plans : | HF5415.13 .O7874 Competitive marketing : | HF5415.13 .P3242 Principles of services marketing / | HF5415.13 .P3242 Principles of services marketing / | HF5415.13 .P38 Perspectives on strategic marketing management / | HF5415.13 .P387 Marketing management : |
Previous ed.: 2008.
1.What is services marketing? 2.The service encounter 3.Service efficiency and effectiveness in the internet age 4.Making services accessible to consumers 5.Understanding services buyer behaviour 6.Relationships, partnerships and networks 7.Innovation and new service development 8.Developing service brands 9.Service quality 10.Engaging employees in service delivery 11.The pricing of services 12.Yield Management - Managing demand and capacity effectively 13.Managing communications 14.Globalised services marketing
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