Marketing practices and principles / Ralph E. Mason, Patricia Mink Rath, Stewart Husted, Richard Lynch.
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TextPublication details: New York : Gregg Division, McGraw-Hill, c1995Edition: 5th edDescription: xx, 588 pages : illustrations (some color) ; 25 cmISBN: - 9780026356015
- 0026356015
- HF5415 .M3324
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| HF5415 .M297453 Marketing : | HF5415 .M297453 Marketing : | HF5415 .M3324 Marketing practices and principles / | HF5415 .M3324 Marketing practices and principles / | HF5415 .M3324 Marketing practices and principles / | HF5415 .M3324 Marketing practices and principles / | HF5415 .M378 Essentials of marketing : |
Includes index
Unit 1: The world of marketing 2
Unit 2: The consumer market 52
Unit 3: Special markets 110
Unit 4: Marketing research 160
Unit 5: The product 200
Unit 6: Pricing 266
Unit 7: Place 296
Unit 8: Promotion 370
Unit 9: Marketing management 448
Unit 10: Business management and entrepreneurship 486
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