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Marketing/ Eric N. Berkowitz ... [et al.] ; made with Macromedia.
Material type:
Computer filePublication details: [Boston [etc.] : Irwin : McGraw-Hill, cop. 2000.Edition: 6th edDescription: xxxii, 736 p. ; 12 cmISBN: - 0073656453 (national ed., alk. paper)
- 9780073656458 (national ed., alk. paper)
- 0071168303 (international ed.)
- 9780071168304 (international ed.)
- 0072346515 (CDROM)
- 9780072346510 (CDROM)
- HF5415 .M29474
Contents:
Initiating the marketing process --
Understanding buyers and markets --
Targeting marketing opportunities --
Satisfying marketing opportunities --
Managing the marketing process.
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Methodist University Library Main General Stacks | HF5415 .M29474 (Browse shelf(Opens below)) | Available | 12317 | ||||||||||||||
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Methodist University Library Main General Stacks | HF5415 .M29474 (Browse shelf(Opens below)) | Available | 12316 | ||||||||||||||
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Methodist University Library Wenchi Faculty General Stacks | HF5415 .M29474 (Browse shelf(Opens below)) | Available | 12319 |
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| HF5415 .B53 Contemporary marketing 1999 / | HF5415 .C5275 Marketing : | HF5415 .D92 Business marketing : | HF5415 .M29474 Marketing/ | HF5415 .P658 Marketing : | HF5657.4 .H548 Cost management : | HF5657.4 .H55 Managerial accounting / |
Includes bibliographical references and index
Initiating the marketing process --
Understanding buyers and markets --
Targeting marketing opportunities --
Satisfying marketing opportunities --
Managing the marketing process.
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