Marketing management Knowledge and skills J Paul Peter; James H Donnelly
Publication details: Maidenhead : McGraw-Hill Education 2006Edition: 8th edDescription: "McGraw-Hill international edition"--Cover. pages cm; Previous ed.: 2004ISBN:- 0071107223
- 9780071107228
- HF5415 .13
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Methodist University Library Main General Stacks | Reference | HF5415.13.P38 (Browse shelf(Opens below)) | Available | 33534 | |||||||||||||
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Methodist University Library Main General Stacks | Reference | HF5415.13 (Browse shelf(Opens below)) | Available | 33533 | |||||||||||||
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Methodist University Library Main General Stacks | HF5415.13.P38 (Browse shelf(Opens below)) | Available | 30743 | ||||||||||||||
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Methodist University Library Main General Stacks | HF5415 .13 (Browse shelf(Opens below)) | Available | 30666 | ||||||||||||||
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| HF5415.13.K54 Strategic brand management : | HF5415.13.K54 Strategic brand management : | HF5415.13.M37 Marketing strategy: aDecision- Focused Approach | HF5415.13.P38 Marketing management | HF5415.13 P387 Marketing management : | HF5415.13.W547 Strategic marketing management : | HF5415.13.W547 Strategic marketing management : |
Includes index
Part A Introduction 3
Part B Marketing information, research, and understanding the target market 27
Part C The marketing mix 79
Part D Marketing special fields 173
Section 1 Essentials of marketing management 1
Section 2 Analyzing marketing problems and cases 205
Section 3 Financial analysis for marketing decisions 219
Section 4 Internet exercises and sources of marketing information 229
Section 5 Marketing management cases 245
Section 6 Strategic marketing cases 581
Section 7 Developing marketing plans 777
Index 796
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