Image from Amazon.com
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
Material type:
TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1997.Edition: 4th edDescription: xi, 211, I-8 p. : ill. ; 24 cmISBN: - 0256214425 (recycled paper)
- 9780256214420
- HF5415.13 .L395
Contents:
1. Overview --
2. Defining the Competitive Set --
3. Industry Analysis --
4. Competitor Analysis --
5. Customer Analysis --
6. Market Potential and Forecasting --
7. Analysis and Strategy.
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Books
|
Methodist University Library Main General Stacks | HF5415.13 .L395 (Browse shelf(Opens below)) | Available | 12900 | ||||||||||||||
|
Books
|
Methodist University Library Main General Stacks | HF5415.13 .L395 (Browse shelf(Opens below)) | Available | 12899 | ||||||||||||||
|
Books
|
Methodist University Library Main General Stacks | Reference | HF5415.13 .L395 (Browse shelf(Opens below)) | Available | 12926 | |||||||||||||
|
Books
|
Methodist University Library Main General Stacks | Reference | HF5415.13 .L395 (Browse shelf(Opens below)) | Available | 12898 |
Browsing Methodist University Library Main shelves,Shelving location: General Stacks Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF5415.13 .K64 Marketing management; analysis, planning, and control. | HF5415.13 .K64 1994 Marketing management : | HF5415.13 .L337 Marketing management / | HF5415.13 .L395 Analysis for marketing planning / | HF5415.13 .L395 Analysis for marketing planning / | HF5415.13 .L395 Analysis for marketing planning / | HF5415.13 .L395 Analysis for marketing planning / |
Includes index
1. Overview --
2. Defining the Competitive Set --
3. Industry Analysis --
4. Competitor Analysis --
5. Customer Analysis --
6. Market Potential and Forecasting --
7. Analysis and Strategy.
There are no comments on this title.
Log in to your account to post a comment.