Marketing planning & strategy / Subhash C. Jain.
Material type:
TextPublication details: Cincinnati, Ohio : South-Western College Pub., 2000.Edition: 6th edDescription: xviii, 925 p. : ill. ; 24 cmISBN: - 0324014805
- 9780324014808
- HF5415.13 .J35
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Methodist University Library Main General Stacks | Reference | HF5415.13 .J35 (Browse shelf(Opens below)) | Available | 16091 |
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| HF5415.13 .H356 Marketing : | HF5415.13 .H356 Marketing : connecting with customers | HF5415.13 .H75 Marketing management : | HF5415.13 .J35 Marketing planning & strategy / | HF5415.13 .K64 Marketing management / | HF5415.13 .K64 Marketing management / | HF5415.13 .K64 Marketing management / |
Includes bibliographical references and index
pt. 1. Introduction. 1. Marketing and the Concept of Planning and Strategy. 2. Strategic Marketing --
pt. 2. Strategic Analysis. 3. Corporate Appraisal. 4. Understanding Competition. 5. Focusing on the Customer. 6. Scanning the Environment --
pt. 3. Strategic Capabilities and Direction. 7. Measuring Strengths and Weaknesses. 8. Developing Marketing Objectives and Goals --
pt. 4. Strategy Formulation. 9. Strategy Selection. 10. Portfolio Analysis --
pt. 5. Strategy Implementation and Control. 11. Organizational Structure. 12. Strategic Tools --
pt. 6. Marketing Strategies. 13. Market Strategies. 14. Product Strategies. 15. Pricing Strategies. 16. Distribution Strategies. 17. Promotion Strategies. 18. Global Market Strategies.
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