Amazon cover image
Image from Amazon.com

Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller.

By: Material type: TextPublication details: New Jersey : Pearson ; 2008.Edition: 3rd edDescription: 692 p. : ill. (chiefly col.) ; 26 cmISBN:
  • 0132336227 (pbk.)
  • 9780132336222 (pbk.)
Subject(s): LOC classification:
  • HD69.B7 K45
Contents:
I: Opening Perspectives CHAPTER 1Brands & Brand Management-ii: Identifying and Establishing Brand Positioning and Values CHAPTER 2Customer-Based Brand Equity Chapter 3Brand Positioning III: Planning and Implementing Brand Marketing Programs CHAPTER 4Choosing Brand Elements to Build Brand Equity Chapter 5 Designing Marketing Programs to Build Brand Equity Chapter 6Integrating Marketing Communications to Build Brand Equity Chapter 7Leveraging Secondary Brand Associations to Build Brand Equity IV: Measuring and Interpreting Brand Performance. CHAPTER 8Developing a Brand Equity Measurement and Management System Chapter 9 Measuring Sources of Brand Equity: Capturing Customer MindsetCHAPTER10Measuring Outcomes of Brand Equity: Capturing Market Performance V: Growing and Sustaining Brand Equity.CHAPTER 11Designing and Implementing Branding Strategies Chapter 12Introducing and Naming New Products and Brand Extensions Chapter 13Managing Brands over Time Chapter 14Managing Brands over Geographic Boundaries and Market Segments Vi: Closing Perspectives Chapter 15Closing Observations
Tags from this library: No tags from this library for this title.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks Reference HF5415.13.K54 (Browse shelf(Opens below)) Available 33775
Books Methodist University Library Main General Stacks Reference HF5415.13.K54 (Browse shelf(Opens below)) Available 33776

Includes index

I: Opening Perspectives CHAPTER 1Brands & Brand Management-ii: Identifying and Establishing Brand Positioning and Values CHAPTER 2Customer-Based Brand Equity Chapter 3Brand Positioning III: Planning and Implementing Brand Marketing Programs CHAPTER 4Choosing Brand Elements to Build Brand Equity Chapter 5 Designing Marketing Programs to Build Brand Equity Chapter 6Integrating Marketing Communications to Build Brand Equity Chapter 7Leveraging Secondary Brand Associations to Build Brand Equity IV: Measuring and Interpreting Brand Performance. CHAPTER 8Developing a Brand Equity Measurement and Management System Chapter 9 Measuring Sources of Brand Equity: Capturing Customer MindsetCHAPTER10Measuring Outcomes of Brand Equity: Capturing Market Performance V: Growing and Sustaining Brand Equity.CHAPTER 11Designing and Implementing Branding Strategies Chapter 12Introducing and Naming New Products and Brand Extensions Chapter 13Managing Brands over Time Chapter 14Managing Brands over Geographic Boundaries and Market Segments Vi: Closing Perspectives Chapter 15Closing Observations

There are no comments on this title.

to post a comment.
Share
Copyright © 2026  MUG Library