E-marketing / Judy Strauss, Adel El-Ansary, Raymond Frost.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003.Edition: 3rd edDescription: xxi, 578 p. : ill. ; 24 cmISBN: - 0130497576
- 9780130497574
- HF5415.1265 .S77
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Methodist University Library Main General Stacks | Reference | HF5415.1265 .S77 (Browse shelf(Opens below)) | Available | 29546 |
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| HF5415.1265 .R69 Digital marketing : | HF5415.1265 .R69 Digital marketing : | HF5415.1265 .S02 Social media marketing : | HF5415.1265 .S77 E-marketing / | HF5415.1265 .S774 E-marketing / | HF5415.1265 .S774 E-marketing / | HF5415.1265 .S774 Marketing on the Internet : |
Includes glossary
Pt. I. E-marketing in context: Big picture -- Strategic e-marketing -- E-marketing plan -- Pt. II. E-marketing environment: Leveraging technology -- Ethical and legal issues -- Pt. III. E-marketing strategy: Marketing knowledge -- Consumer behavior -- Targeting market segments and communities -- Differentiation and positioning strategies -- Pt. IV. E-marketing management: -- Product -- Price -- Internet for distribution -- E-marketing communication -- Customer relationship management -- Pt. V. Global perspective: E-marketing in emerging economies -- Country profiles from the six continents.
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