E-marketing / Judy Strauss, Raymond Frost.
Material type:
TextPublication details: Boston : Pearson, c2012.Edition: 6th edDescription: 448 p. : ill. ; 24 cmISBN: - 9780132806466 (pbk.)
- 9780132147552
- 0132147556
- HF5415.1265 .S774
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Methodist University Library Main General Stacks | Reference | HF5415.1265 .S774 (Browse shelf(Opens below)) | Available | 34637 | |||||||||||||
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Methodist University Library Main General Stacks | Reference | HF5415.1265 .S774 (Browse shelf(Opens below)) | Available | 34636 | |||||||||||||
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Books
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Methodist University Library Main General Stacks | HF5415.1265 .S774 (Browse shelf(Opens below)) | Available | 34639 | ||||||||||||||
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Books
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Methodist University Library Main General Stacks | HF5415.1265 .S774 (Browse shelf(Opens below)) | Available | 34638 | ||||||||||||||
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Books
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Methodist University Library Main General Stacks | HF5415.1265 .S774 (Browse shelf(Opens below)) | Available | 34642 |
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| HF5415.1265 .R69 Digital marketing : | HF5415.1265 .S02 Social media marketing : | HF5415.1265 .S77 E-marketing / | HF5415.1265 .S774 E-marketing / | HF5415.1265 .S774 E-marketing / | HF5415.1265 .S774 Marketing on the Internet : | HF5415.1265 .Si3 Business-to-business Internet marketing : |
Includes index.
Pearson New International Edition.
Part 1: E-Marketing in Context Chapter 1. Past, Present, and Future Chapter 2. Strategic E-Marketing and Performance Metrics Chapter 3. The E-Marketing Plan Part2: E-Marketing Environment Chapter 4. Building Inclusive E-Markets Chapter 5. Ethical and Legal Issues Part3: E-Marketing Strategy Chapter 6. E-Marketing Research Chapter 7. Consumer Behavior Online Chapter 8. Segmentation, Targeting, Differentiation, and Positioning StrategiesPart4: E-Marketing Management Chapter 9. Product: The Online Offer Chapter 10. Pricing: The Online Value Chapter 11. The Internet for Distribution Chapter 12. E-Marketing Communication Tools Chapter 13. Engaging Customers with Social MediaChapter 14. Buying Digital Media SpaceChapter 15. Customer Relationship Management Appendix A: Internet Penetration Worldwide in 2009 Appendix B: Glossary Appendix C: References
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