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E marketing / Judy Strauss, Raymond Frost.

By: Contributor(s): Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2001.Edition: 2nd edDescription: xxiii, 519 p. : ill. ; 24 cmISBN:
  • 0130322644
ISSN:
  • 9780130322647
Contained works:
  • Strauss, Judy
Subject(s): LOC classification:
  • HF5415.1265 .S774
Contents:
Ch. 1. Introduction to E-Marketing -- Ch. 2. Internet User Characteristics and Behavior -- Ch. 3. Marketing Knowledge -- Ch. 4. Product and Pricing -- Ch. 5. Product and Pricing -- Ch. 6. E-Marketing Communication -- Ch. 7. E-Marketing Communication -- Ch. 8. The E-Marketing Plan -- Ch. 9. Leveraging Technology -- Ch. 10. Ethics and Law.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks HF5415.1265 .S774 (Browse shelf(Opens below)) Available 12435

Updated ed. of: Marketing on the Internet. 1999.

Ch. 1. Introduction to E-Marketing --
Ch. 2. Internet User Characteristics and Behavior --
Ch. 3. Marketing Knowledge --
Ch. 4. Product and Pricing --
Ch. 5. Product and Pricing --
Ch. 6. E-Marketing Communication --
Ch. 7. E-Marketing Communication --
Ch. 8. The E-Marketing Plan --
Ch. 9. Leveraging Technology --
Ch. 10. Ethics and Law.

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