Amazon cover image
Image from Amazon.com

Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.].

By: Contributor(s): Material type: TextPublication details: Boston, Mass. : McGraw-Hill, c2002.Edition: 4th edDescription: xxi, 594 p. : ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.)ISBN:
  • 0072315237 (alk. paper)
  • 0072472952 (book + CDROM)
  • 0072315288 (CDROM)
ISSN:
  • 9780072472950
Subject(s): LOC classification:
  • HF5415.13 .B669
Contents:
Sect. I. An Overview of Marketing Management -- 1. Marketing and the Marketing Management Process -- 2. The Strategic Role of Marketing -- Sect. II. Market Opportunity Analysis -- 3. Evironmental Analysis -- 4. Industry Dynamics and Strategic Change -- 5. Consumer Marketing and Buying Behavior -- 6. Organizational Markets and Buying Behavior -- 7. Marketing Information and Marketing Research -- 8. Market Segmentation and Market Targeting -- 9. Positioning Decisions -- Sect. III. Developing Strategic Marketing Programs -- 10. Business Strategies and Marketing-Program Decisions -- 11. Product and Services Decisions -- 12. Developing and Testing New Products and Services -- 13. Pricing Decisions -- 14. Distribution Decisions -- 15. Promotion Decisions -- 16. Personal Selling Decisions -- Sect. IV. Strategic Marketing Programs for Selected Situations -- 17. Strategies for New and Growing Markets -- 18. Strategies for Mature and Declining Markets -- Sect. V. Implementing and Controlling Strategic Marketing Programs -- 19. Implementing Business and Marketing Strategies -- 20. Controlling Marketing Strategies and Programs -- App. Calgolia Inc.: A Strategic Approach To International Marketing -- Index.
Tags from this library: No tags from this library for this title.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks HF5415.13 .B669 (Browse shelf(Opens below)) Available 12582
Books Methodist University Library Main General Stacks HF5415.13 .B669 (Browse shelf(Opens below)) Available 12585
Books Methodist University Library Main General Stacks HF5415.13 .B669 (Browse shelf(Opens below)) Available 12583
Books Methodist University Library Main General Stacks HF5415.13 .B669 (Browse shelf(Opens below)) Available 12584
Books Methodist University Library Main General Stacks Reference HF5415.13 .B669 (Browse shelf(Opens below)) Available 16088

Browsing Methodist University Library Main shelves,Shelving location: General Stacks Close shelf browser (Hides shelf browser)

Sect. I. An Overview of Marketing Management --
1. Marketing and the Marketing Management Process --
2. The Strategic Role of Marketing --
Sect. II. Market Opportunity Analysis --
3. Evironmental Analysis --
4. Industry Dynamics and Strategic Change --
5. Consumer Marketing and Buying Behavior --
6. Organizational Markets and Buying Behavior --
7. Marketing Information and Marketing Research --
8. Market Segmentation and Market Targeting --
9. Positioning Decisions --
Sect. III. Developing Strategic Marketing Programs --
10. Business Strategies and Marketing-Program Decisions --
11. Product and Services Decisions --
12. Developing and Testing New Products and Services --
13. Pricing Decisions --
14. Distribution Decisions --
15. Promotion Decisions --
16. Personal Selling Decisions --
Sect. IV. Strategic Marketing Programs for Selected Situations --
17. Strategies for New and Growing Markets --
18. Strategies for Mature and Declining Markets --
Sect. V. Implementing and Controlling Strategic Marketing Programs --
19. Implementing Business and Marketing Strategies --
20. Controlling Marketing Strategies and Programs --
App. Calgolia Inc.: A Strategic Approach To International Marketing --
Index.

There are no comments on this title.

to post a comment.
Share
Copyright © 2026  MUG Library