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Marketing for health care organizations / Philip Kotler, Roberta N. Clarke.
Material type:
TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, [1986], c1987.Description: xiii, 545 p. : ill. ; 24 cmISBN: - 0135575621
- 9780135575628
- RA410.56 .K68
Contents:
Part 1 Understanding marketing
Part 2 Organizing Marketing
Part 3 Analyzing Marketing opportunities
Part 4 Planning the marketing mix
Part 5 Supporting the marketing effort
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Methodist University Library Main General Stacks | Reference | RA410.56 .K68 (Browse shelf(Opens below)) | Available | 38191 |
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| RA409 .Sh3 Essentials of biostatistics in public health / | RA410 .S26 Health economics : | RA410.55.G7 M26 Using health economics in health services : rationing rationally? / | RA410.56 .K68 Marketing for health care organizations / | RA412.5.C3 Y67 The high price of health : | RA418 .D65 Dominant issues in medical sociology / | RA418 .P88 Park's textbook of preventive and social medicine |
Includes index
Part 1 Understanding marketing
Part 2 Organizing Marketing
Part 3 Analyzing Marketing opportunities
Part 4 Planning the marketing mix
Part 5 Supporting the marketing effort
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