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Introduction to marketing / Richard L. Lynch, Herbert L. Ross, Ralph D. Wray.
Material type:
TextSeries: The Gregg/McGraw-Hill marketing seriesPublication details: New York : Gregg Division, McGraw-Hill, c1984.Description: xii, 560 p. : ill. ; 24 cmISBN: - 0070391912
- 9780070391918
- HF5415 .L936
Contents:
Unit 1 1
Introduction
Unit 2 27
The market
Unit 3 125
Product/Service
Unit 4 189
Place
Unit 5 273
Price
Unit 6 331
Promotion
Unit 7 443
People
Unit 8 511
Managing the marketing mix
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Methodist University Library Main General Stacks | Reference | HF5415 .L936 (Browse shelf(Opens below)) | Available | 12358 | |||||||||||||
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Methodist University Library Main General Stacks | HF5415 .L936 (Browse shelf(Opens below)) | Available | 12362 | ||||||||||||||
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| HF5415 .L936 Introduction to marketing / | HF5415 .L936 Introduction to marketing / | HF5415 .L936 Introduction to marketing / | HF5415 .L936 Introduction to marketing / | HF5415 .L936 Introduction to marketing / | HF5415 .M11 Marketing / | HF5415 .M29474 Marketing / |
Includes index
Unit 1 1
Introduction
Unit 2 27
The market
Unit 3 125
Product/Service
Unit 4 189
Place
Unit 5 273
Price
Unit 6 331
Promotion
Unit 7 443
People
Unit 8 511
Managing the marketing mix
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