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The making of an advertising campaign / Jaye S. Niefeld.
Material type:
TextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1989.Description: viii, 103 p. : ill. (some col.) ; 29 cmISBN: - 0135461936 :
- 9780135461938
- HF5827 .N45
Contents:
Introduction 1
Planning the campaign 5
The target Groups 31
The media plan 45
Public Relations 51
The creative work 63
Merchandising 91
Conclusion 101
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Methodist University Library Main General Stacks | Reference | HF5827 .N45 (Browse shelf(Opens below)) | Available | 36739 |
Introduction 1
Planning the campaign 5
The target Groups 31
The media plan 45
Public Relations 51
The creative work 63
Merchandising 91
Conclusion 101
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