Marketing : an introduction / Gary Armstrong, Philip Kotler.
Material type:
TextPublication details: Upper Saddle River, NJ : Prentice Hall, c2000.Edition: 5th edDescription: 1 v. (various pagings) : col. ill. ; 26 cmISBN: - 013012771X
- 9780130127716
- HF5415 .K625
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Books
|
Methodist University Library Main General Stacks | Reference | HF5415 .K625 (Browse shelf(Opens below)) | Available | 16100 |
Kotler's name appears first on the earlier ed.
I. Understanding Marketing and the Marketing Management process --
1. Marketing in a Changing World: Creating Customer Value and Satisfaction --
2. Strategic Planning and the Marketing Process --
II. Assessing Opportunities in A Dynamic Marketing Environment --
3. Marketing in the Internet Age --
4. The Marketing Environment --
5. Managing Marketing Information --
6. Consumer and Business Buyer Behavior --
III. Developing Marketing Strategy and the Marketing mix --
7. Market Segmentation, Targeting, and Positioning for Competitive Advantage --
8. Product and Services Strategies --
9. New-Product Development and Life-Cycle Strategies --
10. Pricing Considerations and Strategies --
11. Distribution Channels and Logistics Management --
12. Retailing and Wholesaling --
13. Integrated Marketing Communication: Advertising, Sales Promotion, and Public Relations --
14. Integrated Marketing Communication: Personal Selling and Direct Marketing --
IV. Extending Marketing --
15. Global Marketing --
16. Marketing and Society: Social Responsibility andMarketing Ethics.
There are no comments on this title.