Advertising manager's handbook / Robert W. Bly.

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TextPublication details: Englewood Cliffs, NJ : Prentice Hall, c1993.Description: xvi, 800 p. : ill. ; 25 cmISBN:

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Contents:

Section i Planning 1 Section 2 Tasks 155 Section 3 Advertising management 673 Index 794

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Methodist University Library Main General Stacks		Reference		HF5823 .B62 (Browse shelf(Opens below))					Available			38968

Includes index

Section i Planning 1
Section 2 Tasks 155
Section 3 Advertising management 673
Index 794

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