Entrepreneur magazine : successful advertising for small businesses / Conrad Berke.
Material type:
TextSeries: The Entrepreneur magazine small business seriesPublication details: New York : John Wiley, c1996.Description: xii, 199 p. : ill. ; 24 cmISBN: - 0471140848 (cloth : acidfree paper)
- 047114083X (pbk. : acidfree paper)
- HF5823 .B447
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| HF5823 .B41 Advertising and promotion : | HF5823 .B41 Advertising and promotion : | HF5823 .B447 Entrepreneur magazine : | HF5823 .B447 Entrepreneur magazine : | HF5823 .B447 Entrepreneur magazine : | HF5823 .B447 Entrepreneur magazine : | HF5823 .B447 Entrepreneur magazine : |
Includes bibliographical references
Ch. 1. How to Plan, Write, and Design Retail and Small-Business Advertising --
Ch. 2. Why Advertise? Who Needs It? --
Ch. 3. How to Plan for an Increase in Sales and Profit --
Ch. 4. Examples of Advertising Budget Planning --
Ch. 5. How to Get Ads to Produce Good Results --
Ch. 6. How Do You Begin to Write Effective Advertising? --
Ch. 7. How to Write Effective Advertising Copy --
Ch. 8. If It Doesn't Sell, It Isn't Creative --
Ch. 9. How Big Should Your Ads Be? --
Ch. 10. Down-to-Earth, Practical Tips on How to Design Your Ads --
Ch. 11. Typography --
Ch. 12. Production --
Ch. 13. Advertising Media Strategy --
Ch. 14. What about Using All the Other Media? --
Ch. 15. Important Review of the Basics.
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