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Excellence in advertising : the IPA guide to best practice / edited by Leslie Butterfield.
Material type:
TextPublication details: Oxford ; Boston : Butterworth-Heinemann, c1997.Description: xviii, 260 p. : ill. ; 24 cmISBN: - 0750631295
- 9780750631297
- HF5823 .E93
Contents:
Communications strategy; advertising's contribution; the client perspective; strategy development; quantitative research; qualitative research; creative briefing; managing client relationships; pitching; media; evaluation; defensive roles of advertising.
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Books
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Methodist University Library Main General Stacks | Reference | HF5823 .E93 (Browse shelf(Opens below)) | Available | 13129 | |||||||||||||
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Books
|
Methodist University Library Main General Stacks | Reference | HF5823 .E93 (Browse shelf(Opens below)) | Available | 13130 |
Includes index
Communications strategy; advertising's contribution; the client perspective; strategy development; quantitative research; qualitative research; creative briefing; managing client relationships; pitching; media; evaluation; defensive roles of advertising.
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