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Contemporary advertising / William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden.
Material type:
TextSeries: The Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, c1994.Edition: 5th edDescription: xxx, 573, [81] p. : ill. (some col.) ; 29 cmISBN: - 025613412X
- 9780256134124
- HF5821 .B62
Contents:
Advertising perspectives --
Developing marketing and advertising strategies --
Creating advertisements and commercials --
Advertising media --
Integrated marketing communications.
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Methodist University Library Main General Stacks | HF5821 .B62 (Browse shelf(Opens below)) | Available | 13104 | ||||||||||||||
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Methodist University Library Main General Stacks | HF5821 .B62 (Browse shelf(Opens below)) | Available | 13103 | ||||||||||||||
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Methodist University Library Tema General Stacks | HF5821 .B62 (Browse shelf(Opens below)) | Available | 17803 | ||||||||||||||
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Methodist University Library Tema General Stacks | HF5821 .B62 (Browse shelf(Opens below)) | Available | 22986 | ||||||||||||||
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Methodist University Library Tema General Stacks | HF5821 .B62 (Browse shelf(Opens below)) | Available | 22988 | ||||||||||||||
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Methodist University Library Tema General Stacks | HF5821 .B62 (Browse shelf(Opens below)) | Available | 22984 | ||||||||||||||
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Methodist University Library Wenchi Faculty | HF5821 .B62 (Browse shelf(Opens below)) | Available | 13101 |
Bovée's name appears first on previous editions.
Includes bibliographical references and index
Advertising perspectives --
Developing marketing and advertising strategies --
Creating advertisements and commercials --
Advertising media --
Integrated marketing communications.
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