Introduction to professional selling / George Shinn.
Material type:
TextSeries: The Gregg/McGraw-Hill marketing seriesPublication details: New York : Gregg Division, McGraw-Hill, c1982.Description: ix, 406 p. : ill. (some col.) ; 24 cmISBN: - 0070569061
- HF5438.25 .S485
Browsing Methodist University Library Wenchi Faculty shelves Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF5438.25 .F87 Fundamentals of selling : | HF5438.25 .G737 Professional selling : | HF5438.25 .G737 Professional selling : | HF5438.25 .S485 Introduction to professional selling / | HF5438.25 .S485 Introduction to professional selling / | HF5438.25 .S485 Introduction to professional selling / | HF5438.25 .S485 Introduction to professional selling / |
Includes index.
Professional selling 2
Careers in selling 26
Defining your sales personality 56
Product Knowledge 85
How and why people buy 111
Prospecting and getting ready to sell 142
The approach 166
The sales presentation 184
Handling Objections 214
Closing the date 237
Retail Selling 261
Time and territory management 290
Non personal selling 312
Improving sales performance 345
Finding and succeeding in a sales career 368
Glossary 395
Index 400
There are no comments on this title.