Marketing : (Record no. 970)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01598cam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780073381060 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0073381063 (alk. paper) |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K452 |
| 100 1# - AUTHOR | |
| Personal name | Kerin, Roger A. |
| 245 10 - TITLE | |
| Title | Marketing : |
| Remainder of title | the core / |
| Statement of responsibility, etc | Roger A. Kerin, Steven W. Hartley, William Rudelius. |
| 250 ## - EDITION | |
| Edition statement | 3/e. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Boston : |
| Name of publisher | McGraw-Hill Irwin, |
| Year of publication | c2009. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xli, 493 p. : |
| Other physical details | ill. (chiefly col.), col. maps ; |
| Dimensions | 28 cm. |
| 500 ## - NOTES | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Creating customer relationships and value through marketing --<br/>Developing successful marketing and organizational strategies --<br/>Appendix A: Building an effective marketing plan --<br/>Scanning the marketing environment --<br/>Ethical and social responsibility in marketing --<br/>Understanding consumer behavior --<br/>Understanding organizations as customers --<br/>Understanding and reaching global consumers and markets --<br/>Marketing research : from customer insights to actions --<br/>Segmenting markets and positioning offerings --<br/>Developing new products and services --<br/>Managing products, services, and brands --<br/>Pricing products and services --<br/>Managing marketing channels and supply chains --<br/>Retailing and wholesaling --<br/>Integrated marketing communications and direct marketing --<br/>Advertising, sales promotion, and public relations --<br/>Personal selling and sales management --<br/>Implementing interactive and multichannel marketing --<br/>Appendix B: Planning a career in marketing --<br/>Glossary. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Hartley, Steven William. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Rudelius, William. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 17/11/2011 | HF5415 .K452 | 34397 | Books | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 17/11/2011 | HF5415 .K452 | 34395 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 17/11/2011 | HF5415 .K452 | 34392 | Books | |||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 17/11/2011 | HF5415 .K452 | 34396 | Books | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 17/11/2011 | HF5415 .K452 | 34393 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 17/11/2011 | HF5415 .K452 | 34394 | Books |